Programmatic

DV360 Programmatic Ad Serving Performance Tuning Guide

November 5, 2026

Fix DV360 Programmatic Guaranteed Deal Under-Pacing

Key Takeaways:

  • Use the Fix DV360 Programmatic Guaranteed Deal Under-Pacing blog post to address low spend.
  • Review the Fixing DV360 Programmatic Guaranteed Under-Delivery guide for additional insights.
  • Implement DV360 Custom Bidding for CTV SPO for better CTV targeting.

Fix DV360 Programmatic Guaranteed Deal Under-Pacing

To optimize DV360 and ensure your guaranteed deals spend as expected, refer to this hands-on approach:

  1. Analyze Spend Data: Start by identifying any under-pacing in your guaranteed deals. Use the Fix DV360 Programmatic Guaranteed Deal Under-Pacing blog post to understand how to diagnose and fix these issues. For example, if a guaranteed deal is set to spend $10,000 per month but is only spending $8,000, you would use the blog post to identify potential causes such as incorrect budget allocation or misconfigured bidding strategies. Consider this example where a guaranteed deal for a retail brand is set to spend $15,000 per month but is only spending $13,000. You would analyze the budget allocation and bidding strategies to determine the under-pacing.
  2. Adjust Bid Strategies: Adjust your bid strategies to ensure you are bidding appropriately for your target audiences. The DV360 Custom Bidding for CTV SPO guide provides detailed steps for custom bidding, specifically for CTV scenarios. For instance, if you are targeting CTV audiences, you would adjust your bid strategies to reflect the cost per thousand (CPM) that works best for CTV campaigns. An example would be adjusting your bid for a specific CTV ad unit based on its historical performance and the budget allocated for that unit.
  3. Monitor and Adjust: Continuously monitor your spend and adjust your strategies as needed. Use the Fixing DV360 Programmatic Guaranteed Under-Delivery guide for further insights into delivery under-performance. For example, if you notice that under-delivery rates are consistently high, you would refer to the guide for recommendations such as adjusting delivery settings or implementing DoubleVerify Brand Safety. In a scenario where under-delivery rates are high, you would monitor your delivery settings and consider using DoubleVerify Brand Safety to block known fraud sources.

Fix DV360 Programmatic Guaranteed Under-Delivery

To improve under-delivery rates and ensure your guaranteed deals deliver as intended, use these steps:

  1. Review and Adjust: Review the under-delivery metrics from your DV360 account. Look for common causes such as misconfiguration or incorrect targeting. For example, if your CTV campaigns are not reaching the intended audience, you would review your targeting settings to ensure they are correctly set up. In a scenario where your CTV campaigns are not reaching the intended young adult audience, you would review and adjust your targeting settings to reflect their specific viewing habits and preferences.
  2. Adjust Delivery Settings: Modify your delivery settings to ensure you are reaching the right audience. Refer to the Fix DV360 Programmatic Guaranteed Under-Pacing blog post for more details. For instance, if you are targeting a specific audience segment, you would adjust your delivery settings to ensure that the ads are only served to members of that segment. In a scenario where your ads are being blocked due to targeting issues, you would adjust your targeting settings to exclude known fraud sources or block domains that frequently block your ads.
  3. Implement DoubleVerify Brand Safety: Use DoubleVerify to block known fraud sources, which can help reduce under-delivery rates. Utilize the Troubleshooting High IAS & DV Block Rates in DV360 blog post for guidance. For example, if you notice that your campaigns are being blocked by IAS, you would use the blog post to identify the specific source and adjust your targeting settings to exclude it. In a scenario where your campaigns are being blocked by IAS for fraudulent activity, you would refer to the blog post to identify the specific source and adjust your targeting settings to exclude known fraud sources.

DV360 Custom Bidding for CTV SPO

To enhance your CTV campaigns with custom bidding, follow these steps:

  1. Understand the Audience: Identify your key CTV audience and understand their behavior and preferences. For example, if you are targeting young adults, you would understand their viewing habits and preferences. In a scenario where your CTV audience consists of young adults, you would understand their viewing habits and preferences to tailor your CTV campaigns.
  2. Set Custom Bids: Use DV360 to set custom bids for specific ad units or creative assets that perform better with the CTV audience. For instance, if you notice that certain ad units have higher engagement rates with your target audience, you would set a higher bid for those units. In a scenario where a specific ad unit has higher engagement rates with your target young adult audience, you would set a higher bid for that unit to maximize engagement.
  3. Test and Optimize: Continuously test different bidding strategies and optimize them based on performance data. Use the DV360 Custom Bidding for CTV SPO blog post for specific case studies and best practices. For example, if you notice that your custom bidding strategy is not delivering the expected results, you would use the blog post to identify the best practices for optimizing your bidding strategy. In a scenario where your custom bidding strategy is not delivering the expected results, you would use the blog post to identify best practices for optimizing your bidding strategy.

Troubleshooting High IAS & DV Block Rates in DV360

To reduce high IAS (Internet Advertisement Standards) and DV block rates, consider the following steps:

  1. Review Block Rates: Identify specific ad units or creative assets that are being blocked. For example, if you notice that certain ad units are being blocked, you would review their block rates to determine which ones are the most problematic. In a scenario where certain ad units are being blocked, you would review their block rates to determine which ones are the most problematic.
  2. Adjust Targeting: Adjust your targeting settings to exclude or block known fraud sources identified by the IAS. For instance, if you notice that certain domains are frequently blocking your ads, you would block those domains in your targeting settings. In a scenario where certain domains are frequently blocking your ads, you would block those domains in your targeting settings.
  3. Engage with IAS: Reach out to the IAS team for assistance and guidance. Utilize the Troubleshooting High IAS & DV Block Rates in DV360 blog post for detailed instructions and resources. For example, if you are unable to resolve the issue yourself, you would contact the IAS team for further assistance. In a scenario where you are unable to resolve the issue yourself, you would contact the IAS team for further assistance.

Frequently Asked Questions

Q1: Why are my DV360 guaranteed deals not spending as expected?

A1: Review your bid strategies and adjust them as needed. Use the Fix DV360 Programmatic Guaranteed Deal Under-Pacing blog post for detailed guidance. For example, if you find that your bids are too high, you would adjust them to reflect a more realistic level of spending. In the scenario where your bids are too high, you would adjust them to reflect a more realistic level of spending.

Q2: How can I improve under-delivery rates in my DV360 guaranteed deals?

A2: Adjust your delivery settings and consider using DoubleVerify for additional fraud prevention. Refer to the Fixing DV360 Programmatic Guaranteed Under-Delivery guide for specific recommendations. For example, if you notice that under-delivery rates are consistently high, you would adjust your delivery settings to ensure that the ads are reaching your target audience. In the scenario where under-delivery rates are consistently high, you would adjust your delivery settings to ensure that the ads are reaching your target audience.

Q3: What is the best way to set custom bids for my CTV campaigns in DV360?

A3: Understand your key CTV audience and set custom bids for ad units or creatives that perform well with them. Use the DV360 Custom Bidding for CTV SPO blog post for specific examples and best practices. For example, if you notice that certain ad units have higher engagement rates, you would set a higher bid for those units. In the scenario where certain ad units have higher engagement rates, you would set a higher bid for those units.